By Lisa Mulcahy
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The simplest practices that continuously bring about profitable theater operation are actually printed during this entire source. Culled from surveys and interviews with theater managers and specialists in an important sensible components, this consultant presents very important guidance for everybody who paintings or are looking to paintings in local, campus and community-based theaters.
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Additional info for Building the Successful Theater Company
Michael’s group began performing in small storefronts about six blocks away from the campus of the University of California at Berkeley. “The decision Michael made to settle in Berkeley had to do with what the community stands for. This community loves itself. It loves its words, loves ideas and prides itself on its tolerance. My sense has always been, a theater company’s relationship with its surroundings is the key to its success. ’ What’s marking the companies that have been successful in a mainstream area, like Wichita, Kansas, is that they best know that small-town world.
You must also be a very tough cookie. Your self-esteem had better be bulletproof, and not simply in terms of the endless professional rejection and struggle you will invariably face. You also need to know who you are and like who you are 24/7, because you can’t measure success in the theater by any conventional business model yardstick. It’s very, very hard to get rich running a theater company, for example, to be able to see those profit numbers pile up on paper, as one could if he or she was running, say, a Fortune 500 company (or nearly any other type of company, for that matter).
So I asked the two of them to join me in creating a piece. I didn’t realize we were starting a company. “We were working on a particular piece based on a series of legends that I had found. Albert and I performed, and the three of us co-wrote. I also made masks and puppets. We spent about nine months working on that, and opened it in March 1979, at a church in Santa Monica called the Church in Ocean Park. It was very progressive, and somewhere along the way, it became clear there was a whole world that we wanted to continue exploring.
Building the Successful Theater Company by Lisa Mulcahy
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