By Irvine Clarke
There are numerous demanding situations dealing with agencies this present day as they include digital advertising tools into their method. Advances in digital advertising and marketing examines those demanding situations inside 3 significant subject matters: the worldwide surroundings, the strategic/technolo
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Extra resources for Advances in Electronic Marketing
Customers are often overwhelmed with a variety of offerings on the Internet. As a result, they base their decisions on global judgments, such as store image and reputation (Teas & Agarwal, 2000). Generally, image has been treated as a gestalt, reflecting a customer’s overall impression (Dichter, 1985; Zimmer & Golden, 1988) or as an “idiosyncratic cognitive configuration” (Mazursky & Jacoby, 1986). Also, Kennedy (1977) distinguished between functional image and emotional image. More recent researchers have adopted broader and richer definitions that emphasize the consumption experience of consumers.
Rogers, M. (1993). The one-to-one future:Building relationships one customer at a time. New York: Currency Doubleday. E. (1985). Competitive advantage. New York: Free Press. , & Shefter, P. (2000). E-loyalty: Your secret weapon on the Web. Harvard Business Review, 78(4), 105-114. M. (1995). ). New York: Free Press. , & Marche, S. (2003). Sorting through the dot bomb rubble: How did the high-profile e-tailers fail? International Journal of Information Management, 23(2), 121-138. C. (2003). A belief-updating process for minimizing waiting time in multiple waiting-time events: Application in Website design.
In this aspect, corporate image, customer trust, and customer value were found to be important drivers of e-customer loyalty. To enable more compelling value propositions to be crafted, future research could examine the moderating effects of consumer attributes like involvement Copyright © 2005, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. TEAM LinG - Live, Informative, Non-cost and Genuine ! Unlocking E-Customer Loyalty 39 and affect on the model.
Advances in Electronic Marketing by Irvine Clarke
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