By F. Paul Pacult

ISBN-10: 0471662712

ISBN-13: 9780471662716

A Double Scotch tells the intertwined good fortune tales of Chivas Regal and The Glenlivet-;two Scotch whisky manufacturers famous the world-over for his or her unheard of caliber. based through Scottish grocers from Aberdeen, Chivas Regal stands because the world's hottest status combined Scotch. First distilled by way of a pistol-packing Highlander, The Glenlivet is at the present time the top-selling single-malt Scotch in the US. F. Paul Pacult explores those iconic spirits and tells the amazing tale of the 2 households who persisted a number of hardships to construct their manufacturers. A company booklet that is going down effortless, A Double Scotch tells the tale of the world's favourite whiskies, and the tale of the country and households that made them so.

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Extra resources for A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons

Example text

Now, suddenly, their Parliament, a faceless body of aristocrats, lords, and landowners ensconced in faraway Edinburgh, had the temerity to tax whisky at the ambitious rate of over 6 shillings for each gallon produced. Village talk in rural Scotland, typically dry-humored and affable, turned sour and rebellious. Conversations between neighbors were colored by concern over the unexpected expense of whisky distilling. Was this Act passed to build up the treasury’s coffers or, worse, to fund the king’s army?

Before the Scots had migrated to Scotland, they had been northern Ireland Christians. The embracing of Christianity over traditional, environmentally infused Celtic pagan beliefs gradually altered the social and political fabric of southwestern Scotland. Moving further north from Argyll, the energetic Columba pushed into the regions ruled by the Picts. J. D. Mackie reports in A History of Scotland (1964, p. 25) on Columba’s zeal, “Armed with prestige, great gifts, unshrinking faith, and high oratory, Columba not only reawakened the dormant Christianity of the Scots but penetrated into Pictland .

The overwhelming majority of seventeenth-century whisky distillers were ordinary farmers and subtenants who led hand-to-mouth existences within the trap of an archaic, yet effective feudal system. For the most part, the farmer-distillers were simply dealing with excess volumes of bere, Scotland’s ubiquitous and vigorous four-row barley. Not only did distillation wisely utilize harvest surpluses of barley, it afforded the farmer-distillers a useful mode of currency or trade as well as a salable product that was growing in popularity.

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A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons by F. Paul Pacult


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